Clif Bar, is a product geared toward the athletic adventurer, because it is a healthy energy bar. On the original packaging a climber is seen hanging from a cliff, which successfully draws in the adventurer. In my 3D design, I purposefully left out the climber, because I wanted to inspire the audience to become the climber either subconsciously or consciously and even physically. This display was designed to be roughly 7ft tall with a flat base about 15 ft by 15ft, but would scale-down perfectly for a counter display that can hold the product. 

 

Materials: Foamcore, Spraypaint, laser prints